To set and lead the implementation of the strategic direction of the division as well as provide advisory services to URA Management on the appropriate strategies for the promotion of the URA brand, tax awareness to the public, and corporate communication so as to effectively support URA strategy

PRINCIPAL ACCOUNTABILITIES

1. Verify and communicate the official position of URA on all matters pertaining to URA business to internal and external stakeholders so as to enhance stakeholder awareness

a) Establish and institutionalize mechanisms that enable timely flow of information from all URA stations to the PCA office to facilitate coordinated official communication to the public

b) Establish institutional controls that guarantee quality of the information disseminated to the public and internal stakeholders on URA’s behalf

c) Respond to requests for information from the public or designate another spokesperson or information source

d) Plan and direct development and communication of informational programs to maintain favourable public and stockholder perceptions of URA’s accomplishments and agenda

e) Develop and monitor strategies for coaching the regional spokes persons in effective communication with the public and internal stake holders

2. Oversee the implementation of tax education and sensitization programs to enhance awareness and compliance among tax payers

a) Oversee the arrangement of public appearances, lectures, contests, or exhibitions for clients to increase tax awareness and promote goodwill

b) Review the Impact of tax awareness programs and take appropriate actions or advise management to enable improvement to take place

c) Develop frameworks and guidelines for implementing tax awareness schemes

d) Approve and oversee the implementation of tax sensitization programs across the country

3. Develop and monitor the implementation of partnerships between URA, the media and other key stakeholders so as to maintain continuous collaborations

a) Develop public relations strategies that will influence public opinion or promote URA ideas, products and services

b) Establish mechanisms to profile and manage relations between URA and the media houses and other strategic partners

c) Oversee and guide URA publications that are submitted to the media

d) Establish strategies and guidelines to monitor the changes in trend of the various interest groups of the public and advise management for corrective action

e) Lead the tracking and reporting on the impact and relevance of existing URA-Corporate partnerships, providing feedback and recommendations for action to URA Management

4. Lead the development and monitor programs to improve the capacity, performance and productivity of staff in the division to enhance the quality of their service

a) Develop and communicate the strategy and work plan of the department

b) Lead, guide and support the department in performance planning, monitoring and evaluation processes and account to management, the performance of the department.

c) Lead the identification of capacity gaps in the department, approve suitable development programs and establish strategies to monitor their implementation

d) Create and continually enhance an enabling environment for all staff to maximize their performance, innovation and creativity potential

5.Develop strategies that promote the URA corporate brand and monitor its usage by various stakeholders to enhance URA image and Visibility

a) Establish guidelines that enable internal collaborations with Departments to ensure that their productions, advertisements and promotional materials are well aligned with the approved corporate brand standards

b) Develop and guide the implementation of, tracking and reporting on the URA Corporate Social Responsibility (CSR) initiatives

c) Develop and monitor the implementation of mechanisms to monitor the usage of the URA Corporate brand and maintain its integrity

d) Establish and institutionalize guidelines on handling protocol and travel arrangements for visiting dignitaries and URA staff in a manner that upholds the URA brand

e) Coordinate the development and reviewing of the Client Service Charter and service standards to inform the tax payer of their rights and URA obligations to them

f) Lead the periodic client satisfaction surveys to establish the perception levels of clients towards URA service delivery and give feedback to the various Departments for improvement

 PERSON SPECIFICATIONS

Essential Requirements

a) An Honor’s Bachelor’s degree from a recognized academic Institution.

b) Training in leadership from a reputable Institution

c) At least seven (7) years’ working experience in URA operations or a reputable Organization, four (04) of which should have been at manager level

Desirable Requirements

a) Postgraduate qualification in any of the following areas; Marketing, Communication, Business Administration, or International relations

Knowledge

a) Good understanding of the URA Brand Manual, URA’s Work Flow Processes, Events Management Manual, protocol management, Communication’s Policy and Tax Laws

SPECIAL SKILLS AND ATTRIBUTES

a) The job holder must have strong communication and interpersonal skills with the ability to think quickly and creatively especially in crisis times.

b) Strong negotiation skills, analytical skills and marketing skills

c) Strong leadership skills, team building and networking abilities

d) The job holder must have the ability to stay calm and maintain composure during hard pressing situations

e) The Job holder should express a reasonable degree of maturity, and possess a demeanor that portrays the corporate image of URA in all ways

f) Impeccable integrity

g) Should be agile and results oriented

h) Self-driven

i) Emotional Intelligence