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29 Oct 2021

Key Accounts Sales Manager at ABInBev

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Job Description


The primary function of this positions is to be accountable for managing high end outlets in Uganda through the effective planning, organizing, directing, controlling, and execution of sales.

Key Outputs and Responsibilities:
• Drive volume and revenue growth in the Key Accounts
• Build relationships with relevant regional distributors, regional teams, internal cross-functional teams, and external customers to support overall sales objectives and KPIs
• Manage team, including actively training, coaching, and giving feedback, of Key Account Representatives to drive overall sales objectives and KPIs in the specific accounts
• Define and negotiate a Joint Business Plan with each Key Account that includes agreements on distribution, display, feature, promotions, and space management within the outlet
• Identify leads, manage prospects, acquire new business and grow points of distribution
• Track and manage sales performance, including forecasting and product mix management as well as tracking of identified metrics (sales, distribution, display, POS, etc.) and provide timely performance reports
• Coordinate and communicate with Trade Marketing to execute “look of success” in Key Accounts; deploy specific Key Account trade activations in order to win at the table and effectively present our brands at the standard expected
• Communicate information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness
• Lead team of Key Account Representatives in managing specific systems and standards, including: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization

Qualifications
• Relevant Commercial qualification
• 5 years + relevant experience, preference within FMCG environment
• Ability to work independently and adapt to rapidly changing market
• Attention to detail
• Results focused
• Action oriented
• Analytical

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