Main Purpose of the Job
Responsible for creating and maintaining a favorable public image of the company by working with social media and advertising teams while producing PR reports to Management.

Duties and Responsibilities
1. Plan and carry out Customer Care and Public Relations campaigns and strategies
2. Monitor the public and media’s opinion of the company and advise management on how to further strengthen company reputation.
Write and edit press releases, leaflets brochures, speeches, newsletters, websites, annual reports and social media content.
4. Develop a media relations strategy for the company, seeking high-level placements in print broadcast and online media.
5. Train other employees on how to handle media enquiries and press interviews
6. Develop good working relationships with the media and liaising with the press on potential news stories.
7. Monitor, analyze and communicate Public Relations results to management on a quarterly basis.
Promptly manage and update client’s social media posts
9. Prepare and monitor the public relations budget on a quarterly and annual basis and allocate funds appropriately.
10. Maintain a keen understanding of postal industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Any other duties that may be assigned to him/ her by superiors from time to time.

Key Performance Indicators
1. Public Relations team response time to inquiries
2. Rate of Customer retention
3. UPL brand visibility
4. Website traffic and website conversation rate

Person Specification
Required Minimum Qualifications
1. Honor’s Bachelor’s Degree in Social Administration, Public Relations, or Mass Communication
2. Relevant Post-Graduate qualification shall be an added advantage

Minimum Experience
At least four (04) years’ relevant experience, with two (02) years’ hands-on experience in Customer care, mass engagement or public relations from a reputable organization
Technical Competencies
1. Proven track record in designing and executing successful public relations at both local and national level
2. Experience in acting as company spokesperson and skilled in both broadcast and print media.
Willingness and ability to learn about the Postal business trends and innovations
4. Excellent knowledge of social media platforms.

Behavioral Competencies
1. Excellent customer service skills
2. Must be a confident communicator and presenter
3. Be able to keep company information confidential
4. Excellent writing and editing skills.
5. Must be self-motivated with a positive and professional approach to management
6. Be in a position to remain calm in stressful situations