DESCRIPTION
The Marketing and Product Brand Manager will play a crucial role in developing and executing marketing strategies to promote Viya Health’s products and enhance brand visibility. This position requires a creative and strategic thinker with a deep understanding of digital marketing and a proven track record in building and managing successful product brands.

KEY DUTIES & RESPONSIBILITIES
Brand Development:
• Develop and implement comprehensive brand strategies to enhance the visibility and market presence of Viya Health products.
• Create and maintain a consistent brand identity across all marketing channels.
Digital Marketing:
• Leverage digital marketing channels, including social media, email marketing, and SEO, to drive brand awareness and product sales.
• Develop and execute online campaigns to reach target audiences effectively.
Product Marketing:
• Plan and execute product launches, including the development of marketing collateral, product positioning, and messaging.
• Conduct market research to identify consumer needs and trends, informing product development and marketing strategies.
Content Creation:
• Create engaging and relevant content for digital platforms, including social media, blogs, and other online channels.
• Collaborate with internal teams and external partners to generate compelling and informative content.
Analytics and Reporting:
• Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
• Provide regular reports and insights to leadership on marketing performance and areas for improvement.
Brand and marketing strategy development
Market Research:
• Conduct thorough market research and analysis to identify emerging trends, competitive threats, and growth opportunities.
Budget Management:
• Work closely with the finance team to develop and manage revenue budgets, forecasts, and performance metrics and implement cost-effective measures to maximize profitability.

REQUIREMENTS
· Bachelor’s degree in marketing, Business Administration, or a related field.
· 4 years of experience in product marketing and brand management, with a focus on digital marketing.
Proven track record of successfully launching and managing product brands in the digital space.
· Strong analytical skills and proficiency in using analytics tools to measure campaign performance.
Digital marketing expertise, including SEO, social media, email marketing, and online advertising.
· Creative thinking and the ability to develop innovative and impactful marketing campaigns.
· Strong project management skills, with the ability to manage multiple projects simultaneously.
· Excellent written and verbal communication skills.
· Strong understanding of market trends, consumer behavior, and digital marketing.