Our client is a specialized export financing institution established to support Uganda’s exporters through accessible, innovative, affordable and sustainable financial solutions. The institution bridges financing gaps faced by exporters, particularly within the agro-export, manufacturing, and energy sectors, driving Uganda’s economic transformation through trade.

Job Summary

The Digital Asset Lead will own the creation, management, and growth of the organization’s digital footprint and brand visibility. The role requires a strategic yet hands-on professional with proven experience in brand storytelling, content strategy, digital marketing, and analytics, one who can transform ideas into measurable outcomes.

Duties and Responsibilities

• Develop and execute the organization’s digital brand strategy, ensuring alignment with the institution’s trade and export development goals.
• Manage all digital assets including website, social media platforms, email marketing systems, and digital documentation repositories.
• Create, curate, and publish high-quality content (visual, written, and multimedia) that strengthens brand visibility and positions the organization as a leader in export finance.
• Oversee digital campaigns to promote the organization’s products, services, and impact stories across sectors such as coffee, manufacturing, and petroleum.
• Ensure all branding materials adhere to corporate identity standards and are consistent across channels.
• Collaborate with cross-functional teams (credit, business development, HR, and partnerships) to create content that supports their strategic initiatives.
• Analyze digital performance metrics (SEO, engagement, reach, conversions) and translate data into actionable insights.
• Lead the design and development of digital publications reports, infographics, newsletters, and investor decks ensuring precision and visual appeal.
• Drive innovation in digital storytelling, including use of video, motion graphics, and interactive content to communicate complex trade finance topics simply and effectively.
• Manage relationships with creative agencies, digital vendors, and media partners.

Experience, Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field. .
• 2–4 years of experience in digital marketing, brand management, or corporate communications, preferably in financial services, trade, or export-related sectors.
• Proven track record in building or managing strong brands and digital ecosystems from concept to execution.
• Demonstrated ability to lead creative direction, manage projects end-to-end, and deliver high-quality outputs under tight timelines.
• Proficiency in content management systems (WordPress, HubSpot, etc.), social media analytics tools, and Adobe Creative Suite.
• Solid understanding of digital campaign performance, brand positioning, and audience engagement.