Mission/ Core purpose of the Job

Trade marketing leadership, planning, implementation, monitoring and evaluation of all strategies, policies and procedures to meet overall Business objectives.

Main Job Functions:

• Ensure sustainable Brand presence across all Regions.
• Provide marketing support in the regions by planning for and providing timely Point of Sale (PoS), create product awareness through various trade and outlet activations and increasing brand visibility through various material like wall branding, billboards, pole signage, street and retail outlet signage among others.
• Build synergy with all support functions from the Telco side (Marketing, S&D, Technology and other departments.) to meet the overall Trade marketing objectives.
• Coordinate all stakeholders in ensuring an updated and consistent look & feel in all MTN Mobile Money outlets i.e.  Service centers connect stores as per approved Group Corporate Identity guidelines.
• Provide administrative support on all cross functional issues affecting the Trade in the various regions, including reports and financials.
• Participate in tender meetings as a member and manage the related ‘Trade Support’ budget.
• Draw market intelligence from internal and external networks to drive the retail strategy execution.
• Work with and through the RMMCs to ensure that the MTN Mobile Money brand and commercial objectives are achieved through a collaborative effort of executing within the regions
• Perform any other function as may be delegated from time to time.

Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA’s)

• Trade visibility of the MTN Mobile Money brand and propositions
• MTN Mobile Money brand presence and ensure sales at mass gathering that conform to strategy
• Supervision of MTN Mobile Money trade marketing activities

 Job Requirements (Education, Experience and Competencies)

Education:

• A business degree (or its equivalent) with a bias to marketing, communications or a related field.

Experience:

• At least 3-4 years’ working experience in a retail trade marketing environment.
• Management experience is of added advantage.

Competencies:

Knowledge

• Team leader experience.
• Ability to create market relevance and opportunities from abstract opportunities and conceptual plans.
• Overall market knowledge.
• Ability to track competitor market activities and strategic maneuvers.
• Understanding of FMCG market trends.
• Knowledge of MTN Mobile Money products and services.
• Basic financial literacy.

Behavioral Qualities

• Trustworthy.
• Team player
• Team leader.
• Assertive.