We’re making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That’s for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We’re solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don’t always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote d’Ivoire. Now, we have millions of users and are growing fast. Our goal is to make Africa the first cashless continent. And that’s where you come in….

How You’ll Help Us Achieve It
We’re looking for a BTL officer who’s creative, resourceful, and has experience coordinating large-scale below-the-line marketing strategies. You’ll help coordinate the day-to-day operations of our BTL marketing activities and mobile money branding as we rapidly scale our business and help us maintain desirable user growth and agent activation rates.

In this role, you’ll:
• Own the day-to-day logistics of marketing operations: roadshows, stands, events in the assigned region.
• Prepare supporting materials, promotional merchandise for events, and other BTL activities.
• Receive stock of marketing supplies and materials from our vendors and suppliers, and organize appropriate dispatching; track inventory of all stock and organize orders to avoid stock-outs
• Support in planning, implementation, and promoting a monthly, weekly, and daily BTL plan in the assigned regions.
• Plan & manage the periodically ground activation & promotions in the given region
• Control events including preparation and performing Events & Exhibitions
• Monitor competitor market activities
• Plan and execute POS materials

Key details
• Location: You’ll work from our office in Kampala with frequent travel or temporary relocation to field locations within Uganda
• You must have work authorization in Uganda.
• This is a permanent position.

Requirements
• Bachelor’s degree in business, marketing, or similar area
• 2+ years of working experience in trade marketing, in-store communication, or a similar role.
• Outstanding understanding of Marketing Mix
• Speak and write English fluently.
• Knowledge of at least one or more local languages

You might be a good fit if you.
• Have successfully executed marketing operations and events.
• Love to be in the field and do not mind doing some handy work.
• Are diplomatic and have excellent communication skills.
• Are detail-oriented and seek to achieve excellence in everything you do.
• Enjoy owning projects – you are autonomous yet know when to escalate problems.
• Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
• Adjust quickly to changing priorities and conditions.
• Think about culture and process from the users’ perspective.

Our team
• We have a rapidly growing in-country team in Senegal, Côte D’Ivoire, Mali and Uganda, plus remote team members spread across the world. We’re deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
• We foster autonomy for our employees. You’ll own your own projects at every stage, from understanding the problem to monitoring your solution in production.
• We’re backed by world-class investors including Sequoia, Stripe, Founders Fund, Ribbit Capital, Y Combinator, and the cofounders of PayPal.