Purpose of Role:

The role has accountability to define and gain Board agreement for the Company sales strategy that achieves effective implementation of the UBL Commercial plan.

To direct, control, motivate, lead and train the UBL sales operation to achieve agreed sales, distribution, market share and performance objectives through the effective management of both Distributor and Retail sales operations.

To create and manage an organization through which plans and programmes are implemented to the highest standards.

To specify the methods, technology and resources by which the UBL sales strategy is to be achieved.

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Role Responsibilities:

• Achieve profit, volume, KPI objectives, contribute towards the planning, implementation, review and replanning of the UBL strategic plan.
• Define clear objectives, tactics and plans to manage the achievement of our sales strategy and the effective execution of the UBL marketing plan.
• Ensure that sales training and personal development programmes are up to date and reflect the needs of individuals.
• Ensure appropriate action taken for Individuals who show potential, people who are in roles for which they are not suited and poor performers as well as complete PMS for each direct report and ensure completion for full sales team.
• To take proactive action to minimize the potential for fraud within the sales division.
• Manage the UBL sales operation through a team of on trade, off trade, operations and commercial management to manage the Distributor strategy to plan and ensure a Distributor audit strategy is implemented by Regional and Distributor management.
• Ensure compliance with safety requirements at the work environment.

Qualifications and Experience Required:

Qualifications

• Bachelor’s degree in business administration or related field
• Master’s degree in business administration

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Experience

• Experienced all round manager with at least seven (7) years senior management experience.
• Successful track record with a sound knowledge of both sales and marketing with an excellent understanding of NPD, Distribution, Sales forecasting, Pricing, Advertising and sales promotion, public relations and Marketing planning and control.