JOB PURPOSE:
The Digital Content Strategist drives the end-to-end planning, creation, distribution, and performance optimization of content across web, social, email, and emerging platforms. Their mission is to grow audience, deepen engagement, and support revenue goals through data informed storytelling that upholds brand voice and business priorities

MAIN RESPONSIBILITIES:
 Content Strategy & Planning
 Content Creation & Management:
 SEO & Analytics
 Cross-team Collaboration
 Innovation & Trends

QUALIFICATIONS & EXPERIENCE:
Experience:
 Minimum of 3-5 years in digital content strategy, digital marketing, or editorial leadership; proven track record of growing traffic and engagement. Experience with multimedia production, marketing funnel optimization, and generative AI/automation tools is desirable.
Skills:
 Strong content writing, editing, and proofreading skills.
 Understanding of UX principles, basic HTML/CSS, and image/video optimization.
 Knowledge of SEO, content analytics, and digital marketing tools.
 Proficiency with CMS platforms (WordPress, Drupal, or similar).
 Familiarity with analytics tools (Google Analytics, SEMrush, or similar).
 Exceptional organizational and project management abilities.
 Excellent communication and interpersonal skills.
Competencies:
 Strategic Thinking
 Creativity and Innovation
 Data-driven Mindset, ability to turn metrics into strategic actions
 Attention to Detail
 Collaboration and Teamwork