REPORTING TO: Chief Retail Banking Officer
JOB PURPOSE: Reporting to the Chief Retail Banking Officer, the role holder will be responsible for leading the development and implementation of a Marketing Plan and Business Strategy aimed at increasing dfcu’ s market share and profitability within the Sector.

LOCATION: Kampala
KEY ACCOUNTABILITIES:
• Accelerate mass acquisition & drive retention for the customer segments being managed.
• Drive up digital platform utilization amongst WiB customers.

Lead the development & implementation of competitive Marketing Plans and Sales Strategies to grow dfcu’ s penetration of the Women in Business sector and drive up revenues.

Develop and implement strategies to sustainably mobilize and retain deposits.
• Design strategies to ensure that customers are experiencing the promised value propositions and that mechanisms are in place for collecting & utilizing both positive & corrective feedback.
• Continuously monitor the quality of the WiB Client loans portfolio by reviewing credit reports and focusing the team on the collection of watch accounts.
• Take responsibility for the implementation of risk-management controls and statutory compliance across the WiB Portfolio.
• Actively contribute towards the development and implementation of an innovation and digital-transformation strategy that measurably enhances the WiB Sector’s competitive position; ensure improvement projects cost-effectively achieve their desired impacts.
• Train and equip the Sector’s staff (including branch representatives) to deliver consistently satisfactory experiences to customers.

KNOWLEDGE, SKILLS, AND EXPERIENCE REQUIRED:
• Bachelor’s Degree in a business discipline.
• An MBA, related master’s or professional banking qualification would be of added advantage.
• 8 years’ experience in Banking with particular experience and exposure in Sales & Service; 5 years’ experience in a leadership role, in a related field.
• Proven track record of developing effective marketing plans and sales strategies, resulting in business growth.
• In-depth understanding of the Women in Business Sector and the associated customer segments (including typical customer requirements and appealing value propositions).
• Understanding of various product solutions, segments, and value propositions within the bank’s customer base; ability to craft new products or programs to enhance customer uptake.
• Demonstrated experience in the structuring of complex financial deals; with associated ability to negotiate and close sales.
• A deep understanding of risk management in a financial services organization.
• Demonstrated ability to establish credible and sustainable relationships with a broad range of stakeholders (including customers and partners).
• Computer knowledge especially spreadsheet, word &PowerPoint.