Magezi Harvest Limited, on behalf of Great Value Safaris Ltd invites applications for a 1-month non-paid online internship in Digital Marketing for Tourism. This programme is designed for final-year students or recent graduates from Ugandan universities and colleges, particularly those interested in establishing a career in the tourism and hospitality sector.

Interns will commit 2-3 hours daily to participate in intensive online training and activities that cover the fundamentals of digital marketing, with a specific focus on promoting tourism in East Africa. Upon completion, interns will receive a certificate of participation. Outstanding interns (top 3-5) may be selected for retention as tour or safari consultants with Great Value Safaris.

Internship Details

Duration: 1 month

Commitment: 2-3 hours per day of online training and practical activities

Mode: Online

What to Expect

1. Digital Marketing Foundations

• Comprehensive training on core digital marketing skills, including social media marketing, content creation, email marketing, and SEO.

2. Tourism Industry Insights

• Gain knowledge about the East African tourism landscape, industry trends, and customer engagement strategies relevant to tourism and safari consultancy.

3. Hands-On Experience

• Practical exercises and projects that will allow interns to apply their knowledge and demonstrate skills that are essential in tourism marketing.

4. Certification

• All participants who complete the program successfully will receive a certificate of participation, recognizing their commitment and the skills they’ve gained.

Eligibility Criteria

Applicants must meet the following requirements:

• Education: Final-year students or recent graduates from a Ugandan university or college, majoring in tourism, marketing, or a related field.
• Interest in Digital Marketing and Tourism: Must demonstrate a strong interest in digital marketing, with a passion for tourism.
• Technical Requirements: Access to a computer and stable internet connection for effective participation in online sessions.

Application Process

• Submit an Online Application:

• Applications should include a CV and a short cover letter explaining why the applicant is interested in digital marketing and tourism.

• Selection Process:

• Applications will be reviewed on a rolling basis, with shortlisted candidates invited for a brief interview.

Benefits of the Internship

• Practical Skill Development: Gain hands-on experience in digital marketing with a focus on the tourism sector.
• Career Advancement: This internship serves as a stepping stone towards a potential position with Great Value Safaris.
• Networking Opportunities: Build connections with industry professionals and mentors within the tourism and marketing sectors.

Retention Criteria for Top Interns

Upon completion of the program, the top 3-5 interns will be selected based on:

• Performance in Practical Assignments: Quality of digital marketing deliverables and consistency in participation.
• Engagement and Proactivity: Initiative demonstrated in learning and completing projects.
• Knowledge of Tourism Marketing: Strong understanding of tourism dynamics in East Africa, particularly Uganda.