Position: Marketing Manager
Department: Marketing & Communication
Duty Station: Exim Bank Uganda Head Office
Reporting To: DCEO Finance & Administration

Job Purpose
To provide strategic branding, marketing, and communications support to the Bank to enable it to achieve its vision and revenue growth targets.

Key Responsibilities include:
• Lead the development of a fit for purpose marketing, branding and communication strategy for the Bank.
• Execute the annual marketing plan for the Bank that includes market research programs, new product launches, events, communications, reporting and budget management.
• Implement/Execute the branding strategy (media campaigns, events, sponsorships CSR) to increase the value and performance of the Bank’s products while focusing on developing the brand’s profit and loss performance, image and positioning compared to competitors.
• Implement/execute the public relations strategy (social/digital, print media monitoring, proactive engagements, press releases) to improve the public image of the Bank and open up sales avenues.
• Implement/execute the Internal communications strategy (job satisfaction surveys, company information generation and publishing, staff engagements through workshops, newsletters, emails) to improve image and brand of company among its first brand ambassadors (staff).
• Build and maintain SLA based strategic relationships with Support and enabling functions within the Bank to enable timely and appropriate service to clients.
• Provide marketing and communications support to the Products Team in development, improvement, testing and launching of Banking Products.
• Take full responsibility for performance management of all direct reports, focusing on all aspects of sound people management e.g., Recruitment, Development, Performance Management, Remuneration and Rewards, Career path planning, On-the-job training, coaching & mentoring, and Employee engagement

Requirements
• University Degree in Business, Marketing or Communications
• 5+ years’ experience in a mid-level to senior marketing or corporate communications.
• Broad knowledge of marketing functions, including brand identity management, advertising and sponsorships, public relations, market intelligence and budget management
• Successful track record of delivering measurable marketing results and value for money campaigns.
• Knowledge of the full MS Office suite.
• Strategic thinking and enablement skills.
• Team leadership skills.
• Influential and persuasive at all organizational levels.
• Solution-focused, creative, and flexible thinker with a strong “can do” attitude
• Quality focused.