Key Result Areas: *Plan & prepare work schedules to attend to secondary market orders with the CP and promptly advise on delivery. *Implement sales improvement initiative strategies in retail markets and guide merchandisers on optimum product visibility in supermarkets and retail outlets. *Review CP floor stock, advise on appropriate logistics & resources, update customer databases and provide guidance on order booking in relation to CP targets on a weekly basis. *Guide CPs sales team to optimize product placement into secondary markets. *Monitor the usage of company distribution panel vans in assigned territory and provide performance report to the Regional Sales Manager. *Provide daily price analysis for towns in assigned territory, follow up on customer balances as per credit days and report on invoices due for clearance to the Regional Sales Manager. *Monitor CP route sales trucks are being optimized for retail / wholesale distribution with adequate frequency to ensure product visibility. *Monitor and provide guidance on usage of coolers, appropriate product display in retail and wholesale outlets at eye contact level in assigned territories & submit status reports to the Regional Sales Manager. *Conduct market research, develop new accounts in assigned territory, and submit weekly market intelligence reports to the regional sales manager. *Guide CPs on proper maintenance & updating of sales information system reports. *Participate in sales promotion activities including trade fairs and sales campaigns. *Any other duties that maybe assigned from time to time by the Regional Sales Manager or Head Office Sales staff.