Summary of the Position:
The Senior Associate, Digital Communications provides support translating and communicating Women Deliver’s brand and messaging across digital channels. The Senior Associate is responsible for day-to-day management of our digital platforms, special campaigns and projects support, and optimization of online engagement, with an eye towards unifying messaging across platforms and collecting data to better inform future decisions.
The Senior Associate, Digital Communications reports to the Communications Director and works closely with the Communications team, as well as with teams across the organization.

Responsibilities:
Strategy, Content, and Data:
• Work closely with the Communications Director and Communications team to create digital content that effectively and creatively communicates our brand and messaging.
• Co-create and execute digital campaigns for organizational goals, priority projects, and milestones.
• Meet regularly with Communications Team to align on organizational goals, strategies, and editorial calendars. Manage the digital content calendar.
• Work regularly with teams across Women Deliver to co-create digital communications content for organizational goals and strategies, including key global advocacy spaces and moments.
• Support the ideation, drafting, and publishing of Women Deliver storytelling and content gathering projects (including written word, audio recordings, video recordings, photos, and graphics).
• Help develop digital comms metrics; regularly measure and report on the performance of Women Deliver’s channels and campaigns to inform future decisions.
• Liaise with various vendors to troubleshoot any technical issues across websites, newsletters, apps, and other digital platforms.
• Liaise with vendors on content creation and campaigns, including graphic designers and videographers.
• Stay up to date with emerging digital technologies and best practices; advise on adoption.
• Advise on digital strategy to staff and partners outside of Women Deliver via trainings, materials review, etc.
• Other duties as assigned.

Social Media:
• Provide day-to-day management of Women Deliver’s owned social media channels, including creating and scheduling content; monitoring content engagement; leading community engagement, and engaging with partner content and emerging issues on social media.
• Help align branding and messaging across Women Deliver’s social media channels, websites, and newsletters.
• Manage paid social media campaigns, as needed: Strategize on content, platform, audience, duration, and spend.
• Lead on social media toolkit creation and dissemination.
• Help inform social media influencer/stakeholder mapping.

Websites:
• Manage and update website content, including copy, graphics, and animations.

• Regularly monitor website performance and engagement; suggest adjustments to content based on metrics.
• Help inform the design of new websites, mobile apps, and other digital tools.
• Coordinate with developers and designers.
• Manage organic SEO strategy.

Newsletter:
• Build and send organizational newsletters: prepare content, liaise with colleagues, suggest A/B tests, follow copyedit and approval processes, publish on website.
• Co-create newsletter growth strategy.
• Strategize and execute newsletter segmentation plan; manage various lists.
• Ensure personal data collection follows GDPR and other best practices.

Qualifications, Skills, Education, and Knowledge:
• 4-6 years of relevant work experience; prior experience in digital/social media required.
• Demonstrated success driving audience growth and engagement for an organization, including social media, websites, newsletters, and software like Bitly, Linktree, etc.
• Expertise in analytics platforms such as Google Analytics, Sprout Social, etc.
• Strong social-specific writing skills; including the ability to translate in-depth stories or complicated data into shareable social posts and headlines.
• Experience with Website CMS.
• Experience with newsletter platforms.
• Content creation experience, including graphic design and video editing via Canva. Adobe and CapCut skills a plus.
• Visual media experience (photography, videography) a plus, including visual media recording and editing skills.
• Expertise in and passion for gender equality and SRHR a plus.
• Experience in the global development and/or human rights space a plus.
• Strong organization and project management skills with the ability to manage and prioritize multiple tasks simultaneously while meeting tight deadlines.
• Ability to apply strategic and creative thinking, while being persistent, motivated, proactive, and detail-oriented.
• A collaborative and creative spirit, and the ability to work with colleagues across the organization.
• Language skills (specifically French and/or Spanish) a plus.
• Commitment to fostering an anti-racist and inclusive workplace required.
• Ability to travel, internationally and domestically as required.
• Work authorization is required for the location in which the selected candidate is based.