Uganda Tourism Board (UTB), is a statutory organization established by the Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory Objectives:
• To promote and contribute to the development of the Tourism sector both within and outside of Uganda.
• To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
• To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.
• UTB, an equal opportunity employer seeks to recruit suitably qualified and competent Ugandan professional to fill the following position:
Job title: Senior Marketing Officer – (MICE)
Department: Marketing
Duty station: Headquarters
Salary scale: T4
Reports to: Marketing Manager

Overall purpose of the job:
To develop, implement, track and optimize Uganda’s meetings, incentives, conferences and events (MICE), tourism strategy. marketing campaigns including its strategic direction and performance measurement.

Detailed duties and responsibilities:
1. Coordinating the development of long-term goals, strategies, plans, and procedures for the Uganda Convention Bureau.
2. Coordinating the development of safety plans and protocols for events and meetings between public sector institutions, and private sector stakeholders.
3. Responsible for overall project management covering planning, developing, organizing, and implementing events
4. Maintaining and expanding customer database. Identify potential new customers and maintain good sales relationships with existing customers.
5. Conducting overall MICE operations including proposal preparation, manifest creation, cost management, and air and land arrangements.
6. Building partnerships between or with private sector tourism stakeholders and embraces key strategic initiatives that will help drive bidding and sales activities towards achieving MICE tourism targets.
7. Developing and implementing an aggressive pro-active bidding agenda, and also participating in client site inception visits and familiarisation tours.
8. Developing a key strategic initiative that creates and delivers a potent internationally recognized MICE destination Image/ brand Uganda, and the communication of that brand supported with appropriate collateral for marketing and sales promotion.
9. Playing an important role in growing and supporting existing MICE products, providing leadership in the development of new products and services, identifying destination industry sector strength, and creating new MICE business opportunities.
10. Targeting high-yielding source markets through sales tactics creating and communicating a brand of distinction for Uganda’s MICE.
11. Monitoring MICE industry trends to implement cutting-edge capacity-building programs
12. Identifying homegrown events that have the potential to attract Regional/International visitors and FDI.
13. Monitoring trends and market intelligence of the global MICE sector including researching for potential MICE business opportunities.
14. Performing any other official duty assigned by management from time to time.

Person specifications:
• Honours Bachelor’s degree in one of the following disciplines: Marketing, communication, tourism management, or leisure/hotel and hospitality management, international relations, or relevant field.
• A master’s degree in any of the above relevant fields.
Experience:
• He/she should be a Ugandan with at least 5 years’ experience in Marketing, promotion, and facilitation of private sector business and corporate meeting planning in a busy and reputable organization.
Competencies:
• Interest and understanding of the tourism and Marketing fields
• Self-starter, results-driven and commercially aware,
• Innovative and creative.
NB: This job advert can also be accessed on the UTB website: utb.go.ug/jobs

Method of Application

Interested and eligible Ugandans who meet the above requirements are invited to apply. Application with detailed CV (with email, telephone contact, and postal address), plus certified copies of all academic documents (certificates and transcripts), testimonials, past appointments copy of National identity card, contact details (telephone, postal, and email addresses) of three competent referees should be sent by courier or hand-delivered to the address below latest 5:00 pm on 1st September 2021
Chief Executive Officer
Uganda Tourism Board
Plot 42, Rotary Avenue (Lugogo Bypass)
6th Floor Lugogo House,
P.O. BOX 7211 KAMPALA
TEL. +256 414 342196/7 Fax +256 414 342 188
E-mail: [email protected] Website: www.utb.go.ug
Please note that only shortlisted candidates will be contacted