About the Company:
BODAWERK International Ltd. is a Ugandan social innovations company that has developed an intelligent energy storage system for productive use.

We assemble Lithium-ion batteries and are committed to advancing environmentally friendly transportation and lowering carbon emissions through our battery swap station technology. The goal of our company is to make electric motorbikes a practical and affordable mode of transportation for everyone.

Job Description:
We are seeking a talented and innovative Brand and Marketing Manager to lead our brand development and marketing efforts. The Brand and Marketing Manager will play a critical role in shaping our brand identity, increasing brand awareness, and driving customer engagement in the fast-growing e-mobility sector.

Key Responsibilities:
Brand Strategy:
• Develop and execute a comprehensive brand strategy that aligns with the company’s vision and values.
• Define and communicate our brand identity, ensuring consistency across all touchpoints.

Marketing Campaigns:
• Plan and oversee marketing campaigns, including digital, print, and experiential marketing initiatives.
• Collaborate with creative teams to develop compelling content and visuals.

Digital Marketing:
• Manage the company’s online presence, including website, social media, and email marketing.
• Utilize digital marketing tools and analytics to measure campaign effectiveness and optimize strategies.

Market Research:
• Conduct market research to identify trends, customer preferences, and competitive landscapes.
• Use data-driven insights to refine marketing strategies and product positioning.

Content Creation:
• Create engaging and informative content, including blog posts, videos, infographics, and more.
• Develop a content calendar and oversee content distribution across various channels.

Public Relations:
• Build and maintain relationships with media outlets and industry influencers.
• Handle media inquiries and press releases, ensuring positive coverage.
• Ensure that our brand satisfies our key stakeholders:
• Clients (BodaBoda riders want to buy our product & service)
• Employees, current and potential (talent wants to work with us)
• Our investors (like to see a green, modern, edgy brand they can associate with) Government

Brand Collateral:
• Manage the development of marketing materials, including brochures, presentations, and promotional items.
• Ensure brand consistency in all visual assets.
• Procurement and managing branded materials and across all departments of the business, from client relations to HR (onboarding).

Budget Management:
• Develop and manage the marketing budget, allocating resources effectively to achieve goals.
• Monitor expenses and ROI for marketing activities.

Team Leadership:
• Lead and mentor a team of marketing professionals, fostering creativity and collaboration.
• Set clear goals and provide regular feedback to team members.

The Ideal Candidate:
Bachelor’s degree in marketing, business, or a related field
• 5 years of experience in brand management and marketing, preferably in the mobility or automotive industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, SEO, and analytics tools.
• Creative thinker with excellent communication and presentation skills.
• Ability to work collaboratively and cross-functionally within a dynamic organization.

Benefits:
• A Competitive salary
• Opportunities for growth and advancement within the company
• A dynamic and supportive work environment
• Training and development opportunities
• Paid time off
• Medical Insurance