Channel & Trade Marketing Specialist

Key Duties & Responsibilities
• Develop and execute Regional Channel & Trade Marketing Plans in the country.
• Deliver superior brand activation, shopper, and channel strategies and plans.
Generate promotional execution strategies to support sales and maximize revenue growth at the regional level.
• Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in-store execution
• Develop trade marketing tools and equipment to support sales teams by category by region
• Execute short and long-term revenue growth strategies for local customers.
• Build superior knowledge and understanding of the market including shoppers, consumers, customers categories, and competitors.
Develop Key Customer Service Drivers to enable revenue growth and margin expansion
• Support Digitalization agenda including CIC, E-Commerce, and Omnichannel Strategy
• Analyze, evaluate and communicate the category performance across channels and customers

Skills, Experience & Education
Qualifications
• Bachelor’s Degree: Marketing, Economics, or Business Administration
• Post Graduate Qualification: (added advantage)

Experience
• 2- 3 years of experience in Sales and Marketing areas
• Strong understanding of the macro business environment
In-depth understanding of the country’s beverage market and understanding and appreciation of the competitive and competitor environment
• Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation, and insights, market research
• Proven experience in insight channel development,
• Experience aligning stakeholders cross-functionally and between markets and centers.
• Experience working across multiple markets required, preferably including experience in emerging markets.

Competencies
• Execution Excellence
• Planning
• Result and Execution Driven
• Financial & Business acumen
• Stakeholders Management
• Smart Business
• Finance/Budget controlling
• Customer focused
• Highly Analytical
• Accountability
• Operational Management Acumen
• Strong Organizational Process / Systems Awareness & Integration
• Systems management