Key Responsibilities

– Marketing & Communications Strategy. Building organisational and brand strategies, create and implement a marketing & communications strategy and plan to grow company’s brand and services to meet our overarching goals and increase market share.

-Content Generation. Generate compelling, engaging content to support a content-driven strategy. Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.

-Marketing Campaigns. Strategizing and implementing campaigns leveraging both traditional(collateral, print advertising, etc) and digital(social media, digital advertising, websites, email, etc) marketing tactics

-Digital Marketing. In charge of company’s digital marketing. Collaborating with the company team to leverage and optimise company’s website, e-marketing tools, SEO/SEM, digital advertising, social media channels and other digital marketing tactics.

-Marketing materials. Developing materials, presentations and other marketing communications for launches, campaigns and other marketing efforts as well as sales meetings and events

Qualifications;

-BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field

-3 years of experience in a Marketing Communications role in Uganda or Kenya, developing content and implanting campaigns.

-3 years experience with digital marketing and advertising; digital marketing certificate preferred.

Desirable Experience in:

○ Campaign design and execution;

○ Data analytics and creating dashboards;

○ Graphic design;

○ Working with a Content Management System