Key Responsibilities
• Develop and execute a comprehensive digital marketing and communications strategy aligned with the company’s objectives.
• Lead, mentor, and inspire a team of digital marketing and communications professionals.
• Ensure a consistent brand identity across all digital platforms and materials.
• Oversee the creation of engaging and relevant content for various digital channels, including social media, blogs, email marketing, and website.
• Manage and optimize social media channels to increase engagement, followers, and brand visibility.
• Develop and execute effective email marketing campaigns to nurture leads and engage with our audience.
• Monitor and analyze digital marketing performance, provide insights, and make data-driven decisions.
• Plan and manage online advertising campaigns to reach target audiences effectively.
• Build and maintain positive relationships with media outlets, partners, and stakeholders.
• Responsible for managing the digital marketing budget efficiently.
• Stay updated on industry trends and emerging

Qualifications
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (5+ years) in digital marketing and communications.
• Strong understanding of digital marketing tools and platforms.
• Exceptional written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Creative thinker with a track record of successful digital marketing campaigns.
• Experience in managing and developing high-performing teams.
• Ability to adapt to a fast-paced, dynamic environment.