To perform analysis and manage the realization of base management objectives through provision of a core set of reports that measure and track base management activities, deep-dive analysis, development & enhancement of segmentation and predictive models, specifically churn, product propensity and other models.

Main Job Functions:

• Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports/ dashboards and models.
• Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications for regarding prioritization of specific initiatives.
• Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
• Analyze commercial impact of BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value
• Perform channel mix optimization for base development & retention activities, optimize channel execution by setting volume and value targets based on the approved budgets
• Lead the planning of proactive and reactive customer lifecycle management and active base management actions and offers
• Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions
• Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior
• Development of the business requirements to enable an operational process for the effective execution of multiple campaigns across multiple dimensions. This will include the effective implementation of the required processes across different business areas that will deliver on these business requirements.
• Prepare and present Customer Retention & Development plans across segments
• Forecast, plan, develop and review budget for the unit that provides MTN with return on investment

Job Requirements (Education, Experience and Competencies)

Education:

• A Bachelor’s Degree in Information technology, actuarial science, computer science, Statistics or Business computing

Experience:

• 5 years’ experience in telecoms or related environment of which at least 3 years are in managing customer analytics and business intelligence projects and initiatives. 

Other training:

• Statistical analysis and machine learning model development
• Business analysis and intelligence
• Customer value management (customer analytics and campaign management)
• Business management training. Performance Management.
• Basic accounting training and statistical modeling