Project Overview and Role:
• Work with the global marketing team to develop and implement marketing strategies across different countries
• Develop SOP/implementation plans for Social Media Marketing and Email Marketing.
• Develop, execute, and monitor approved digital marketing initiatives
• Identify new trends in digital marketing, evaluate new technologies, and ensure the Autochek is at the forefront of the automotive industry developments Social Media Marketing
• Day to day running of social media platforms ensures that content is updated regularly and that messaging is timely and relevant (Facebook, Twitter, Instagram, LinkedIn).
• Engage with key bloggers and influencers in the automotive industry to increase brand awareness
• Monitor the internet for brand-related topics of conversation and keep pace with latest social media trends and developments
• Ensure that enquiries on social media are responded to and resolved on time.
• Share feedback on online conversations concerning Autochek with the internal team
• Ensure that all news (positive and negative) associated with Autochek are monitored and reported.
• Identify trends, and insights and suggest revisions to digital marketing initiatives based on insights
• Provide thought leadership and perspective for adoption where appropriate
• Develop and distribute email newsletters {internal and external}
• Ensure that all press articles are shared on all Autochek digital platforms
• Coordinate with the graphics artist to develop quality banner designs.
• Strategize marketing campaigns and trade shows to promote brand awareness.
• Work closely with the global PR team to increase the penetration of Autochek across the different markets
• Partner with the global Public Relations and Social Media teams to maximize exposure of all activities through various channels including but not limited to, publicity, press releases, and social media coverage
• Provide executive management and key stakeholders with strategic feedback for
• improving future marketing efforts through detailed monthly reports and event recaps.