Department: Commercial
Location: Kampala, Uganda
Reporting to: Group Head of Marketing
POSITION PURPOSE:

To develop and implement effective marketing strategies to drive brand awareness, customer engagement, representation and manage the company brand in the digital space and on ground.

JOB ROLES AND EXPECTATIONS:
Key Result Area
Key Roles / Duties
Digital space maintenance and development duties
• Oversee all company social media accounts management.
• Coordinates social media messaging in line with marketing and advertising campaigns.
Audits and analyses social media presences, including digital advertising costs and returns on investment.
• Work with other departments to develop social media timelines coinciding with new product releases, advertisement campaigns, or other brand messages.
Administrate the creation and publishing of relevant, original, high-quality content.
Handle promotion strategies and social media campaigns in line with the company direction.
• Engage with the online customer users and be the online brand ambassador.
• Liaise with the marketing team to boost and drive marketing campaigns, assess the impact and identify areas of improvement in the online space.
• Design, organize and train different staff on how to maximize the online platforms and improve staff knowledge of the company online initiatives.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues in the digital space.

Public Relations and Brand management
• Be the face of Abacus Group of Companies at events and conferences as required, particularly with corporate clients.
• Conduct regular media monitoring, particularly of competitors and FMCG industry keeping track of competitor activities and pre-empty own brand activities.
• Ensure timely internal brand communications to staff.
• Act as a liaison with branches and media outlets regarding company’s media presence.
• Track brand health performance and outline gaps, identified to grow brands.
• Act as a custodian for all brands, their images, communications etc.
• Brainstorm new and innovative brand growth strategies.
• Raise awareness (internally and online) of CSR activities and events carried out by the company and document the progress.

Marketing Activities
• Develop and implement comprehensive marketing plans aligned with business goals.
• Build solutions to marketing that are differentiated in a competitive industry.
• Conduct market research to identify opportunities, consumer behavior, and industry trends.
• Coordinate with sales, product development, and other teams to align marketing efforts with overall company objectives.
• Foster relationships with external partners and agencies as needed

Any other Duties
1. Ensure that any other duty assigned by Management is executed to Management expectations

Technical Knowledge/ Skills:
✓ Communication skills
✓ Customer service skills ✓ Content Creation skills
✓ Creativity and Innovation
✓ Analytical skills
✓ Web Proficiency and computer skills

Behavioral / Attitude Competencies:
✓ Integrity
✓ Problem Solving
✓ Active listening skills
✓ Team player
✓ Leadership skills

MINIMUM QUALIFICATIONS / REQUIREMENTS:
• At least 3 years’ experience in the related field.
• Bachelor’s degree in marketing, mass communication or any related field.
• Proficient in content marketing theory and application.
• Strong analytical skills and proficiency in using marketing tools and platforms.
• Exceeds at building and maintaining business relationships, online and off.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Demonstrates creativity and documented immersion in social media.