Reports to: University Secretary (US)

Qualifications:
• Msc in Marketing and Communication; preferably with specialization in Marketing
• Management and Digital Marketing
• Affinity with the University’s mission
• High ethical standards and Integrity
• Result driven and innovative character with good communication, computer and data processing skills
• Ability to work in a multi-cultural setting
• Effective organizational and planning skills
• Evidence of technical skills as mentioned below

Responsibilities:
• Designs and implements the marketing & communication strategy, related tools, plans and databases
• Produces evidence-based stories for resource mobilisation purposes
• Writes, edits and distributes content for information channels that promote the ARU education model
• Builds relationships with potential and existing partners through social media networks and promotional activities
• Develops capacity of students, staff and radio presenters in evidence-based storytelling and report writing

Key results
• Write and verify all formal internal and external communications ensuring its content engaging and consistent with the organizational mission, values, polices and other aspects of branding.
• Design and mainstream the branding of the organization
• Edit the half year and annual reports
• Identify resource mobilization opportunities on an ongoing basis and support the application process
• Review and maintain ARU’s public profile on the website, newsletter, Facebook and blogs, amongst others
• Develop and update marketing materials like brochures, jingles, T-shirts, e-newsletters and banners
• Identify and use relevant outlets, journals and organizations to promote ARU’s work
• Keep records and develop content for concept notes and fundraising proposals
• Ensure all documents are filed properly and easily accessible
• Organize promotional events and partner meetings
• Identifying and tailoring messages for primary (funding partners) and secondary audiences (Facebook, website)
• Develop and maintain a marketing and communication manual
• Manage and account for the marketing and communication budget
• Participate in team meetings and learning events