Purpose:
To develop, promote, review and implement a sustainable and efficient marketing strategy for MSC that drives and maintains the relevance of the organization.

Key Result Areas:
• Design, develop and roll-out of MSC business marketing strategy
• Design and develop MSC products and services and support the roll-out of the Company’s programs
Review and refine existing MSC Products and Services
Design MSC Product and Service campaigns to support business growth.
• Leadership and people development of the team in the business area
Assess the impact of MSC products and services in the field

Key Accountabilities /Key Tasks:
• Manage the marketing, product and business development function
• Develop the marketing communications plan, engage and interest clients in MSC products and services
• Develops structured marketing campaigns and packages products and services to achieve sales and market share targets.
• Resolves marketing and communication requests and inquiries
• Monitors performance against the marketing strategic plan, reports and takes corrective action against significant deviation
• Promotes the delivery of high-quality service standards to clients.
• Develops standard products and services training materials, and communication packs to deliver MSC products and services in the field.
• Identifies appropriate advertising and media agencies to implement the market strategy.
• Ensures the development of brochures, flyers, and advertisements to promote products & services and the organization.
• Establish an effective Market Information System/database of clients and competitors.
• Undertake market research on competitors, analyse current and future services & products

Qualifications and experience:
• Honours degree in any of the following fields; Business Administration, Economics, Commerce, Development Finance or any other related discipline from a recognized University / Institution.
• Professional certification such as CIM could be accepted in lieu of the 1st degree
• Master’s degree in the above fields from a recognized University / Institution.
• Eight (08) years of progressive working experience in business development services Credit Management or related fields with at least 4 years of related work experience at the middle management level.
• Wide experience working with community leaders as well as local Governments
• Proven experience in promoting Government programs
• Membership to a financial services sector professional association will be an added advantage.
• Possession of relevant computer skills is a must.

Competencies/Person Specifications:
• Excellent networking skills
• Ability to lead teams
• Ability to demonstrate excellent interpersonal relationship Skills.
• Ability to inspire, motivate and influence at all levels of partnerships.
• Ability to demonstrate assertive behaviour, a creative, innovative& self-motivated person.
• Ability to demonstrate business acumen with the flexibility and creativity to achieve results, a person of Innovation and flexibility in marketing and PR
• Ability to generate new ideas, and solutions and develop creative approaches.
• Ability to work cooperatively with others to be part of a team.