This role is responsible for the creation of all the must-have and focus Brand Shopper Marketing growth drivers across a brand/Category to deliver the most efficient and effective Industry leading Shopper Marketing Growth Drivers. The growth drivers developed must grow our share, but also drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ ready. There is a requirement in this role to develop growth drivers that deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’

Role responsibilities
• Working very closely with brand team, and starting with strong insights, this role leads the creation of high quality and scalable single brand Shopper Marketing growth drivers for execution. The creation is for all Trademark brands including innovations
• Delivers Inspiration and Toolkits that are ‘Channel Ready’ across countries for Execution
• Working with, and managing Agencies to set very high standards and deliver the very latest and best Shopper Marketing work in the industry
• Deliver tools that conform to the Physical Availability principles, covering the full Path to Purchase, and in accordance with the M&E learnings
• This role will also control the flexible resourcing work plan across all Shopper Marketing and Category Asset Creation teams. As part of this, the role will take budgetary responsibility for ‘creation’, and the selection of appropriate agencies and the agency model we use

Budget Responsible:
• The activation money spent on Shopper Marketing/BTL execution for a Brand/Category.

Top functional capabilities for this role:
• Strong Consumer Marketing Experience/skills, and a clear understanding of the Commercial requirements for brilliant execution
• Stakeholder management and influencing at all levels, across Marketing & Sales teams and Finance to align on consistent plans executed brilliantly at scale.

Top 3 leadership capabilities for this role:
• Consistently Delivering Great Performance through others – ensure join up between the Shopper Team and the Brand Team, and in particular the Category team who will sign off the ‘Channel Readiness’.
• Creating the Conditions for people to Succeed – provide context & insight for the team to act on, and for the Countries to execute brilliantly against.
• Creating Possibilities – ability to make sure our Shopper Marketing is Industry leading – a benchmark for others. Ability to look beyond the traditional ‘Shopper Marketing’ and understand and develop the tools to win along the Path to Purchase.

What would you need to demonstrate in order to be successful in this role?
• Insight generation
• Brilliant execution skills
• Consumer and Shopper Marketing skills
• Fantastic stakeholder management skills

What would we expect you to develop in this role?
• Wide-ranging influencing skills
• Managing a brand P&L
• A strong profile within senior circles in the business